Educational Resources - As Promised

I hope that you’ve been able to make it out to an OMS near you. I’ve had the pleasure of presenting in MN and ATL, and the crowds have been awesome! As part of my presentation, “Inside the Mind of an Analyst,” I promised to deliver a list of resources that you could use to educate yourself on Web Analytics. So, as promised, here is a list. I’d love for you to comment and add in other resources that I don’t have listed, and please contact me directly if you have any questions at all (bill@stratigent.com).

Books:

Web Analytics Demystified (http://bit.ly/11yceN) by Eric Peterson

The Big Book of KPIs (http://bit.ly/11yceN) by Eric Peterson

Web Analytics: An Hour A Day (http://bit.ly/G7G4m) by Avinash Kaushik

Yahoo! Web Analytics (http://bit.ly/9TIc2) by Dennis Mortensen

Advanced Web Metrics with Google Analytics (http://bit.ly/ah3ax) by Brian Clifton

Always Be Testing (http://bit.ly/33VUb) by Bryan Eisenberg

Call to Action (http://bit.ly/shNnt) by Bryan Eisenberg

Blogs:

http://analyticsinsightblog.stratigent.com/

http://www.the-omni-man.com/

http://blog.onlinemarketingconnect.com/

http://www.kaushik.net/avinash/

http://webanalyticsdemystified.com/wad-weblogs.asp

http://sethgodin.typepad.com/

http://rich-page.com/

http://blog.webtrends.com/

http://www.omniture.com/en/resources/blogs

http://blog.coremetrics.com/

http://analytics.blogspot.com/

http://www.grokdotcom.com/

Help Forums/Developer Portals:

http://www.google.com/analytics/support_overview.html

http://developer.omniture.com/

http://developer.webtrends.com/community/developer/

http://groups.yahoo.com/phrase/webanalytics

http://help.yahoo.com/l/us/yahoo/ywa/

http://www.twitter.com/ (Hashtags: #wa, #ga,#ya, #omniture, #webtrends, etc.)

Bill Bruno

VP, Business Development & Technology